Strategies to Boost Horticulture Development
DOI:
https://doi.org/10.69996/ijari.2023010Keywords:
Benefits, Diffusion, Facets, Initiatives, Innovation, PoliciesAbstract
Developing nations face sluggish growth in the horticulture sector which is seen in declining
exports. Though government makes efforts by way of setting fresh produce hubs, agricultural
loans, and agricultural extension services and training; imports for horticultural produce are not
growing and local produce dominates only in informal markets. Namibia is no exception.
Hence, adopting a qualitative research approach and data collection through semi-structured
interviews, questionnaires surveys, document analysis, and observations, this study explores
the role of competitive strategies to augment horticulture sector growth and development for
the public advantage. Findings show that competitive strategies generally exist but are not
diffused and adopted to their full potential. Sporadic cases of excelling in differentiation and
niche market focus were found among the exporter commercial producers who were also
excelling in the diffused and adopted attributes of competitive strategies. Recommendations are
cooperative and government protection for smallholder producers and traders
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