Strategies to Boost Horticulture Development
DOI:
https://doi.org/10.69996/ijari.2023010Keywords:
Benefits, Diffusion, Facets, Initiatives, Innovation, PoliciesAbstract
Developing nations face sluggish growth in the horticulture sector which is seen in declining exports. Though government makes efforts by way of setting fresh produce hubs, agricultural loans, and agricultural extension services and training; imports for horticultural produce are not growing and local produce dominates only in informal markets. Namibia is no exception. Hence, adopting a qualitative research approach and data collection through semi-structured interviews, questionnaires surveys, document analysis, and observations, this study explores the role of competitive strategies to augment horticulture sector growth and development for the public advantage. Findings show that competitive strategies generally exist but are not diffused and adopted to their full potential. Sporadic cases of excelling in differentiation and niche market focus were found among the exporter commercial producers who were also excelling in the diffused and adopted attributes of competitive strategies. Recommendations are cooperative and government protection for smallholder producers and traders.
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