Customer Satisfaction towards Digital Marketing Services

Authors

  • K. Baranidharan Associate Professor, Department of MBA, Sri Sai Ram Institute of Technology, Sai Leo Nagar, West Tambaram, Chennai 600 044,Tamilnadu,India Author

DOI:

https://doi.org/10.51976/ijari.2023001

Keywords:

Technology, Sales, Digital Marketing, Service, Feedback, Customer Satisfaction

Abstract

Relationship management with consumers, clients, and potential buyers is often handled through Customer Satisfaction Management. Using technology to streamline, automate, and coordinate business processes is what it's all about. This includes sales-related tasks, but also marketing, customer service, and technical support. The main goals are to find new customers, keep the ones you have, and grow your business; get your old customers to come back; and reduce your marketing and customer service costs as much as possible. The term "Customer Satisfaction" describes an enterprise-wide approach to doing business that encompasses customer service and other departments. The primary objective of this project is to study the level of contentment that signware-based digital marketing services provide to their clients. To do the study, it is possible to ask consumers for their feedback and then compare the findings to the predictions. An effective interaction with clients can be achieved by analyzing and comparing their view of signware. 

References

[1] Avinash Kaushik, “Web Analytics 2.0, John wiley & Son publication,” 2nd Edition, 2009,1-512.

[2] Damian Ryan, “Understanding Digital Marketing, Kogan page Limited publication,” 4th Edition,2017,1- 418.

[3] Kevin Hartman, “Digital Marketing Analytics, Amazon Digital Services LLC Publication,” 2nd Edition,2020,1- 263.

[4] Marwan Mohamed Abdeladayem (2022) “A study on customer satisfaction towards online marketing,” International Conference on Business, Accounting, Finance and Economics (BAFE), 4, 2010, 23-46.

[5] Maher Alwan and Muhammad Turki Alshurideh “The effect of digital marketing on purchase intention: Moderating effect on brand equity,” International Journal of Data and Network Science, Feb 2022, 6(2),3-12.

[6] M. Vidhya and S. Rajkumar,“Impact of Digital Marketing with references to Coimbatore city” Journal of International Technology and Information Management, 5(2), 2022, 87- 108.

[7] https://www.snhu.edu/aboutus/newsroom/business/types-ofdigitalmarketing

[8] https://digitalagencynetwork.com/digital-marketing-agencyservices-list-how-can-digital-agencies-help-your-businessgrowth/

[9] https://www.digitalmarketer.com/dital-marketing/

[10] https://www.smartinsights.com/digital-marketing-strategy7

[11] https://www.digitalmarketing.com/

[12] Ryan Deiss and Russ Henne berry, “Digital Marketing, John wiley & Son publication,” 2nd Edition,2020,1-337.

[13] Philip Kotler and Hermawan Kartajaya, “Marketing 4.0, John wiley & Son publication”, 3rd Edition, 2016, 1-208.

[14] Simon Kingsnorth, “Digital Marketing Strategy, Kogan Page Limited Publication”,2nd Edition,2 019, 1-354.

[15] https://www.reliablesoft.net/what-is-digital-marketing

Downloads

Published

2023-07-31

Issue

Section

Research Article

How to Cite

K. Baranidharan. (2023). Customer Satisfaction towards Digital Marketing Services. International Journal of Advance Research and Innovation(IJARI, 2347-3258), 11(3), 1-6. https://doi.org/10.51976/ijari.2023001