A Study on the Faculty Perception Regarding the Use of Artificial Intelligence inCommerce Education
DOI:
https://doi.org/10.69996/ijari.2024007Keywords:
Artificial Intelligence, Commerce Education, Faculty PerceptionAbstract
This study explores faculty perceptions regarding the integration of Artificial Intelligence (AI)
in commerce education. The main goals of the research are to understand faculty attitudes
towards AI in commerce education, assess the current level of AI adoption in commerce
curriculums, and explore faculty perspectives on the impact of AI on student engagement and
analytical skills development. A cross-sectional survey design was employed, with 400
commerce faculty members participating. Convenience sampling was used to select
participants. The survey included closed-ended questions to gather quantitative data on faculty
perceptions of AI in commerce education. Significant differences in perceptions of AI,
adoption of AI tools, and impact on student performance were found across demographic
variables. Age and years of experience influenced faculty perceptions and behaviors regarding
AI integration in commerce education. Faculty perceptions of AI vary significantly across
demographic variables, highlighting the need for targeted approaches to promote AI adoption
and support faculty in utilizing AI tools effectively. These findings underscore the importance
of considering diverse perspectives in the implementation of AI in commerce education to
enhance teaching and learning outcomes.
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