A Study on the Faculty Perception Regarding the Use of Artificial Intelligence inCommerce Education
DOI:
https://doi.org/10.69996/ijari.2024007Keywords:
Artificial Intelligence, Commerce Education, Faculty PerceptionAbstract
This study explores faculty perceptions regarding the integration of Artificial Intelligence (AI) in commerce education. The main goals of the research are to understand faculty attitudes towards AI in commerce education, assess the current level of AI adoption in commerce curriculums, and explore faculty perspectives on the impact of AI on student engagement and analytical skills development. A cross-sectional survey design was employed, with 400 commerce faculty members participating. Convenience sampling was used to select participants. The survey included closed-ended questions to gather quantitative data on faculty perceptions of AI in commerce education. Significant differences in perceptions of AI, adoption of AI tools, and impact on student performance were found across demographic variables. Age and years of experience influenced faculty perceptions and behaviors regarding AI integration in commerce education. Faculty perceptions of AI vary significantly across
demographic variables, highlighting the need for targeted approaches to promote AI adoption and support faculty in utilizing AI tools effectively. These findings underscore the importance of considering diverse perspectives in the implementation of AI in commerce education to enhance teaching and learning outcomes.
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