Mazharunnisa, Harsh Vardhan Toshniwal, Veenatha Jupalli, Kotha Bhavyasri, Gollapudi Anusha. Fuzzy Ranking based Digital Marketing Strategies for Financial Institutions:Enhancing Customer Acquisition and Retention. JCAI [Internet]. 2025 Feb. 28 [cited 2025 Apr. 2];3(1):1-17. Available from: https://fringeglobal.com/ojs/index.php/jcai/article/view/FuzzyRankingbasedDigitalMarketingStrategiesforFinancialInstituti