Dr. Mazharunnisa, Harsh Vardhan Toshniwal, Veenatha Jupalli, Kotha Bhavyasri, Gollapudi Anusha. Fuzzy Ranking based Digital Marketing Strategies for Financial Institutions:Enhancing Customer Acquisition and Retention. JCAI [Internet]. 2024 Nov. 15 [cited 2024 Dec. 22];2(5). Available from: https://fringeglobal.com/ojs/index.php/jcai/article/view/FuzzyRankingbasedDigitalMarketingStrategiesforFinancialInstituti